Alhai
One proptech platform, one brand, from a single social post to a full investor deck.
Model
B2B
Services
Brand Enhancement
Social Media
Pitch Deck
Location
Saudi Arabia
Year
2025
Industry
Property Technology
The Brief
Overview
Al Hai is a Saudi proptech company building a platform that brings property sales, leasing, maintenance and resident services together. Its founder approached me to set the direction for social media and design an Arabic pitch deck. I extended the identity, developed its patterns, art-directed the social posts and designed the deck.
The Challenge
Al Hai already had a gate logo and a blue-and-peach palette. They were a starting point, not a system. The brand needed one visual style that could carry two very different jobs: a social post with one point to make, and an investor presentation with workflows to explain and figures to compare. The deck also had to tell a story in Arabic, from fragmented property operations to a single connected platform.
Solution
Patterns became the flexible layer: loud when a post has one point, quiet when a slide has a workflow to explain.
Narrative & Strategy
I set the direction before designing either format, because the two formats pull in opposite directions. A social post often has one point and almost no copy. A pitch slide may need to explain a workflow or compare several figures. A style that works for both has to flex, and the brand had no element that could. So I kept the founder’s choices and added the missing layer. The deck follows the same logic at story scale. It opens on fragmented property operations, shows how the platform connects sales, leasing and resident services, then covers the market opportunity, business model, competition and funding ask.
Visual Identity
The gate logo and the existing colors stay at the center of the identity. I built the patterns from the logo’s own shape, so the new layer grows out of the mark the founder already chose. When a post has little copy, the patterns carry more of the composition. When the information needs room, they take a quieter role. On social, the palette and patterns give individual posts a consistent look. In the deck, the same direction supports a long investor story in Arabic.
One brand, from a post to a funding ask
The same patterns that carry a one-line social post step back for a slide that compares figures, so followers and investors meet the same brand.
Outcome & Impact
Outcome
Al Hai received an extended identity with a pattern system, a social media art direction and an Arabic pitch deck. The deck covers the problem, the platform, the market opportunity, the business model, the competition and the funding ask.
Impact
The project gave Al Hai one visual language for social media and investor communications, built around the gate and colors the founder had already chosen.
